Dealer Forum May 22, 2013

My goal with the Lifeline Business Solutions Dealer Newsletter is to talk about key subjects that will hopefully generate some new ideas on how you can run your business more profitably.

I think it is even more important for you to hear from your colleagues when the opportunity presents itself.  Let’s face it, who do you trust more – your contemporaries in business, and why not?  They are on the front lines living and breathing the business just like you.

I recently received an email from Stewart Graham, Owner and President of Courtenay Motorsports, after he read my article about “Taking the mystery out of managing a successful business”.  Stewart has been a client for almost three years and he writes:

“I read your newsletter and my immediate thought was how many people read your articles but don’t pay attention?  I am baffled, or better still stunned, that the manufacturers do not get on board with your program.  The knowledge and real understanding I gained is priceless and I truly believe it is something that the manufacturers should be passing along to their dealers.  I wish I could get that information across to more dealers for you, because we would all benefit through better management and profitability.

Trust me when I say that I have been telling my reps on a consistent basis how valuable Lifeline Business Solutions is to our business and that they need to get on board.  Three years ago I was totally stressed out and barely slept at night.  I sleep great now and excited to go to work each day! 

As we have discussed many times, there needs to be a change in philosophy on how we manage our dealerships.  I would love to see the manufacturers redirect some of their dealer development money to co op your program.  They provide us with Service Schools so why not financial management training?

Keep putting the word out there Chris, it is important to the industry.”

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