News & Views

Profit Alert - What Went Wrong Here?

What went wrong? It’s a terrific season – units are flying out the door, your service shop is overflowing and your parts counter is busy all day long. You’re putting in 70 hours a week and your staff think you’ve got more moves than Bruce Lee. “Wow – this is going to be a great year” you smile smugly to yourself. Then, 3 months into the season, you finally look at your financials. Your stomach churns as you realize you’re just about breaking even. “What went wrong?” you ask yourself. Find out what.

Happy Employees – Why It’s Not Always About The Money

You’re dead wrong if you assume that the only way you can retain good employees is by giving them an annual raise or bonus.  Sure, your employees want to be fairly paid, but research clearly shows that the euphoria of receiving a monetary bonus or raise is typically very short lived. So why not keep your employees happy and productive by using some of these 7 proven no/low cost alternatives? Read more.

Are You Guilty of One of These 3 Excuses?

Why is it that some business owners enjoy significant growth year in and year out while others struggle just to maintain the status quo, working long hours with no sense of freedom?

It’s simple, none of us are perfect and we all have things that we procrastinate over, but if you challenge these 3 excuses on a daily basis you will realize a world of difference in the success of your business.  Find out what they are.

Why I Will Never Buy From This Dealership

I recently went through a very unpleasant experience that really hit home just how critical it is to make certain that your employees are aware of what is expected of them and how they can achieve it.

We all know that your employees are your biggest asset, but when they drop the ball on customer service they can become your biggest liability, in fact, they can kill your business. Find out why.

Are You Ready for BIG Changes in Your Inventory Financing?

I think there is one thing we can all agree on and that is nothing stays static in our industry for very long. 

Sometimes an event comes along that can affect the entire foot print of how you do business and the recent announcement by GE Capital to sell their Finance Division could just be one of those changes.  Find out why.

How to Stack the Cards in Your Favour!

Imagine you are sitting at a high stakes poker table in Vegas and you have x-ray vision that allows you see everyone’s hand.  As Kenny Rogers would say “You would know when to hold them and when to fold them”.  Wouldn’t having this ability make you a very rich person in a short period of time? You bet it would!  What if you could “stack the deck” in your favour in your dealership! 

Are You Kidding Me!

Recent reports that the Canadian economy could be headed for another recession sent shivers up my spine.  The fact that the Bank of Canada reduced the lending rate by a quarter point a few weeks ago, stood what little hair I have on the back of my neck straight up. So what does this mean for you and your dealership? Find out.

5 Reasons to Conduct a Marketing Audit

A marketing audit is a thorough review of your marketing plan, objectives, strategies, and current activities being executed in your dealership. The goal is to see what's working and what isn't so you can identify areas for improvement. Here are five reasons a marketing audit is a good idea for your dealership. Read more.

What’s the Difference Between An Ostrich and a Dealer?

An ostrich who buries its head in the sand doesn’t want to face danger – a dealer who buries their head in the sand is facing financial failure!

If there is one thing I have learned over my 30 years of working in the recreational products industry is that there is truth in the old adage “there’s nothing as constant as change!” and change is something you can’t hide from.  I’m not a messiah saying you have to embrace change, but change can signal danger and if you’re not prepared for change, and to plan for change in your business, then you may as well be that ostrich!  Read why.

How Do You Measure Your Success?

When I hear some of the responses I get from dealers to this question I literally shake in my boots, because it can all too often spell disaster. I have heard it said “My business plan is simple - if I have cash in the bank then I’m successful.” This thinking could not be further from the truth.  Read why.

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