New Year's ResolutionsAh, tis the season for New Year's resolutions – lose weight, exercise more, get together with friends more often. Do resolutions have value? Even if you don't achieve all of your resolutions, I think they bring into focus your goals for the coming year and you can't succeed without goals. What about those business resolutions? Normally I would ask you what your business resolutions are for 2011 and offer some opinions on what I think they should be, but this year I thought I would share mine.2010 has been a challenging first year for Lifeline Business Solutions. With the help of my consultant, Martin Povey at Building Your Business.ca we took an idea, no a dream and turned it into a reality. We built a web site and structured regular communications through newsletters and articles to best convey the value of the company and its services. I have had some success stories this year that I am very proud of. While I cannot express enough my appreciation for the trust my clients have put in me, I believe there are mountains to climb to change the way we approach our business. So here are my 2011 New Year's resolutions: RESOLUTION #1 To effectively communicate the need to change the way we approach our business. Throughout my 30 years in the industry the focus in the Marine and Motorsport Industries has always been Sell, Sell, Sell. Despite the peaks and valleys over the years, the formula for success was as long as you sold enough you would be profitable and remain in business. As a result of the recent recession, business has become much more complicated than that. We must become "Financial Managers" of our companies to be successful. My goal is to communicate what it means to be a financial manager and how to achieve it. RESOLUTION #2 To demonstrate that increased profitability is achievable for those who are willing to seek it through a different approach. Graduates of the Spader Course know what I mean about a different approach. We have similar philosophies about the need to analyze your business from a financial perspective and compare it to the industry to meet your profitability goals. By owning your own business you are already risk takers so why not extend those boundaries to a new approach. My role is to do the analysis for you, teach you what the results mean to your business and how you can use the information to earn more profit. RESOLUTION #3 Play a modest role in teaching dealers that knowledge gained through financial analysis and planning is power, which translates into profit. It is my goal to take the stigma out of seeking help to learn a new approach to managing your business more effectively. I try to practice what I preach by working with my consultant, accountant, web site management team and colleagues on a regular basis to develop and grow my business. Why not make your New Year's Resolution to embrace change and give me a call for a confidential complimentary tele-consult. What do you have to lose? What do you have to gain? Contact Me
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